The name comes from the language of the Tarahumara Tribe, an indigenous tribe of people in Mexico renowned for their running ability. Their inclusive and optimistic culture of community inspired our strategy to build a tribal brand that gives back.
A treadmill studio with a tribal feel. A brand that feels inclusive, approachable, engaging, and empowering. A great cause bringing fresh water to people around the world. La Visual’s award-winning team brought it all together.
The mark flows from the strategy and positioning to create a specific and very intentional brand perception.
The spiral is a universal symbol for water. Juma donates to charity:water with every signup. The heart is the symbol for love. We bring these together with the vibrant and diverse colors to express our brand essence.
