BACKGROUND:
For six decades, Hy Cite has held a strong presence in the industry. Yet, in the face of changing times, a pressing challenge surfaced: maintaining the essence of the brand while elevating its B2B corporate image to mirror the prominence of its iconic Royal Prestige product line.
CHALLENGE:
- Transform prevailing industry misconceptions.
- Revitalize the Hy Cite image without erasing its rich history, ensuring it stands toe-to-toe with the esteemed Royal Prestige reputation.
- Modernize a website that aligns with current and future stakeholders' needs.
APPROACH:
Recognizing the depth of what Hy Cite represents, we embarked on a twofold journey:
- Crafting a compelling brand narrative and identity to bring the Hy Cite corporate brand to the forefront.
- Pioneering a modern website experience
SOLUTION:
- Narrative & Identity: Delving into the brand's core values and history, we extracted key insights to shape its future and devised a strategy that positioned them as leaders, ready for the future. This balance is mirrored in the brand's visual identity, a fusion of classic motifs and contemporary design, reflecting Hy Cite's rich legacy alongside its modern aspirations.
- Website Revamp: We made the website a hub of accessibility, focusing on ease of use and adaptability. Its bilingual, mobile-first design seamlessly addresses both the English and Spanish-speaking communities. With a design that allows for simple third-party integrations, the website is prepared to accommodate future digital changes and requirements.
KEY TAKEAWAYS:
- Effective branding isn't just about visuals; it encapsulates an organization's very essence. The Hy Cite transformation stands as evidence.
- Challenging industry standards can not only reshape perceptions but also redefine brand leadership.
- A website isn't just an online placeholder; it's a brand's ambassador in the digital realm.
- Where strategy and design intersect, transformative branding emerges. The Hy Cite evolution is a testament to this ethos.
To echo Hy Cite's renewed spirit: "With a refreshed visage and unwavering core, we stand future ready."
